MAKE THE
EXTRAORDINARY,
ORDINARY.

Helping elite performers lead, compete, and grow stronger—under pressure, in any condition.

From pro sports to startups, surgery to special ops—we train individuals and teams to thrive where others fold

Where science meets execution.
Where pressure forges performance.

We Believe

Elite talent and skill lay the foundation, but mastery is a relentless pursuit.
True excellence isn’t just about peak performance; it’s about owning the inner game.

We Deliver

Practical, proven coaching and consulting is never one-size-fits-all.
Our work is tailored to elevate performance and strengthen well-being.

We Serve

The outliers.

The disciplined.

The driven.


Those who embrace pressure, pursue growth, and refuse to settle, and those striving to get there.

Black and white portrait of a bald man with a beard wearing a collared shirt, arms crossed.

Adam Wright, PHD, LAC, CMPC

Dr. Adam Wright helps elite performers develop the internal capacity to lead when it matters, not just when conditions are ideal.

He’s a licensed psychotherapist, mental skills coach, and executive coach with over two decades of experience in high-pressure environments—from professional sport and international competition to startups, medicine, law, and tactical professions. His work draws on a unique combination of graduate training in clinical counseling, exercise physiology, performance psychology, and psychoanalysis—bridging physical and mental preparation to help leaders and teams adapt under pressure and grow through challenge.

Adam currently serves as Director of Mental Performance for the Washington Nationals and co-founded The Antifragile Academy.

How We Serve

  • Two people talking indoors with one wearing a sports jersey and the other in a jacket, set against a brick wall background.

    Personalized Performance Coaching

    We provide one-on-one coaching for elite performers in high-stakes settings. Develop essential mental skills, sharpen your edge, and sustain peak performance and well-being through a tailored, results-driven approach.

  • A lecturer stands in front of a classroom, delivering a presentation on 'Applied Sport Psychology in MLB' with a slide about the book 'The Mental Game of Baseball.' The audience is seated in rows of chairs, attentively listening and taking notes.

    Organizational Consulting and Training

    We deliver comprehensive training and coaching programs for teams and organizations. Build resilience, elevate performance, and cultivate a culture of sustainable success with science-driven strategies.

  • Four people sitting on stools under a neon sign that reads 'How do you recover?' in a black and white photo.

    Speaking, Podcast and, Media Engagement

    We craft engaging keynotes, dynamic podcast appearances, and impactful publications. Our insights in performance psychology, resilience, and well-being inspire growth and success, tailored to your audience.

Logo with three icons: a person lifting weights, a person squatting with a barbell, and a person running. Text reads 'The Principles of Performance.'

The Principles of Performance

by Eric D’ Agati / Mental Health and Being Anti-Fragile with Dr. Adam Wright and Dr. Nick Holton

Mastery isn’t for everyone.

But if you’re ready to push limits, thrive under pressure, and own your edge—let’s get to work.